After 2 years of exhaustively working on R&D of Tennis gear, we have created a unique business model that went live in October 2018. The response from the market was extremely positive and our customers obey no demographic patterns.
We aimed for first-class products with incomparable aesthetics through small production runs, exclusive limited editions, unique custom graphics and painstaking finishes.
DAHCOR products weren't distinct just because they looked better; Their exceptionality came not only from the handmade craft, but the heart and mind we put into every product was what made all the difference. Facts.
More than a motto, it was our pledge to each and every customer that we would stop at nothing to create the world's greatest tennis products. With no cost or time constraints, our attention was aimed at both performance and finishes in the exact same proportion. We believed every innovation should not only improve the game but also provide an exhilarating experience on every hit.
After DAHCOR succeeded in doing just that, our founder decided to break to the future and move the project to the blockchain, adding other sports to the Brand’s portfolio, encouraging human activity inside the Metaverse, among the new and upcoming generations. DAHCOR will lead that mission through Sports, developing technology with creativity and sustainability to completely redefine, challenge and, ultimately, empower self-expression through custom-made, tech-driven digital gear in the Metaverse, and its Gaming and NFT spaces.
Technology plays the biggest role in every element of DAHCOR’s Phygital era, including 3D design, AI, AR and VR. That, paired with our renowned cutting-edge manufacturing resources, gives us the necessary skills to lead the Sports gear into web3. Creativity has no restrictions or limitations at DAHCOR, furthermore, with the B.Y.O. NFT, we are able to offer consumers the tool for them to build completely personalized digital Sports gear, essentially meaning that every single item of equipment will become a non fungible asset, with many different utilities in the Metaverse, but also in real life.
DAHCOR has been changing Sports gear since its birth through Tennis, and the driving force behind that change was non-stop innovation that was extended in 2022 to other Sports. We can’t ignore the future and this new Phygital era represents our vision for the next 10 years, and, whether it's through elements such as tridimensional designs, artificial intelligence, virtual reality facilities, digital prototyping, mixed reality experiences or even avatars, it is safe to say that technology has finally arrived to the Sports gear Industry.
Our Brand is a reflection of our present and of what we wish our future to look like. As we will never produce more than 0,01% of physical products from the total of the digital offer, we ensure that we are the most sustainable Brand in the entire Sports industry at every stage of the supply chain, from wastage of materials to shipping and transportation. Additionally, as 99,99% of our products are only brought to life in their digital form, we can 100% ensure ethical production on both digital and physical products. Using digital Sports gear means using data instead of physical goods, which dramatically reduces the carbon footprint.
The Sports industry will have to embrace technology in order to be relevant to newer generations, and DAHCOR will lead the way. The future starts today, not tomorrow!
We’ll be everywhere you need us to be to always be updated of our journey.