At DAHCOR we are more than just another Tennis Brand. We are a group of misfitted creative disruptors and rule breakers who are passionate about making a difference in our industry, community and the global environment.
We are the first Tennis Brand to merge science and technology with phygital equipment as well as digital-only wearable assets. Creating an idealistic premise for the near-future, our work stands for innovation, sustainability and immersive design.
Make no mistake, we’re taking Tennis to the Metaverse.
DAHCOR was founded in October 2018 by creative serial entrepreneur and certified tennis nut, Ricardo Rocha, aka Mr. Dahcor, THE FANATIC WHO STARTED IT ALL! His goals were to determine if DAHCOR could produce the best tennis gear by using the world’s finest materials and allowing each customer to craft their own unique personalized design.
After being successful with those goals, he has decided to break to the future and move DAHCOR to the blockchain, that he thinks that it will become the mainstream of the new and upcoming generations.
Best-known as Ricardo Dahcor, he is widely recognized for his disruptive thinking and countless innovative product developments, but most of all for his passion for the greatest game ever played and his equally passionate obsession with metaverse, blockchain, technology, customization and innovation.
When DAHCOR’s website was launched in 01/10/2018, he wrote this welcome message, that it’s still very updated:
I think brands are always looking to attach themselves to endorsed athletes, celebrities, tastemakers – whatever helps them broadcast their message to the consumer, forgetting that we are in new era, where made-to-measure is what clients look for. I personally believe in building DAHCOR Brand with likeminded people that share our direction and attitude, and our true passion for Tennis. That’s how we are going to break into a very mature market filled with multibillion dollar giants where the biggest challenge will be changing perceptions.
If we stick with our point of view and our mindset, players from all ages and levels will come around. I have no doubts about it. We all know consumers are conditioned to one aesthetic and that it can be hard to win hearts and minds, but our Clients will respect an independent brand clashing with the heavyweights of the Tennis industry with a completely different approach, not only on the products but also on the communication, that breeds passion for “the” Sport.
I envision a future where players like you lead design, and where individuality precedes the product. I believe that if we reunite design and substance, finding the natural synchronization between technology and what the sport demands, our vision of the future will get one step closer to reality.
Welcome and thanks for visiting DAHCOR!
Sincerely yours,
Ricardo
For Ricardo’s insights and thoughts on all things DAHCOR, follow @mrdahcor on social media!
